The Choose Better Blog
A blog about good veterinary workplaces. What they look like. And how to find them.
![Veterinary employees. What makes them leave? What makes them stay? Veterinary employees. What makes them leave? What makes them stay?](https://images.ctfassets.net/grrn4tdj902p/47hynlTdYPWx32rUE92LAg/7e80496c0aade8e32c98acc130f1f874/Veterinary_Employment_Satisfaction_Survey__16____9cm_.png?fm=avif)
Are we happy at work? Veterinary Employment Satisfaction Survey for 2022. Part 1: Veterinary Surgeons
Veterinary employees. What makes them leave and what makes them stay.
![Defining practice culture is as complex as its impact on practice performance is powerful. It emerges from the interactions between people and the workplace environment. It cannot be changed by decree, but it’s enforced and perpetuated by the attitudes and behaviours you recruit, hire, reward and promote. It isn’t what you say it is. It’s what you do. Defining practice culture is as complex as its impact on practice performance is powerful. It emerges from the interactions between people and the workplace environment. It cannot be changed by decree, but it’s enforced and perpetuated by the attitudes and behaviours you recruit, hire, reward and promote. It isn’t what you say it is. It’s what you do.](https://images.ctfassets.net/grrn4tdj902p/51mo1B5WxjcRyJ9r0TABLl/6b2f61c381ba6ffbf14301ce19ec096f/Choose_Better_Blog__16____9cm_.png?fm=avif)
Practice Culture: What it is, where it comes from and why it’s important
Companies (like veterinary practices) are cultures.
![In the US, good cars are referred to as peaches, and bad ones, lemons. In the US, good cars are referred to as peaches, and bad ones, lemons.](https://images.ctfassets.net/grrn4tdj902p/1uVxhTPglq2y22TAJYkEZ3/7cbda14f49c3b16d347ca8a1f1a2321b/Premium_Quality_Goods__1280____720px___1_.png?fm=avif)
Is recruitment in the veterinary profession tougher than it ever was?
In the US, good cars are referred to as peaches, and bad ones, lemons.
![A strong employer brand is a necessity, not a nice-to-have. It answers the question on every job seeker's mind: “why should I work for you?” The corporates and consolidators in the veterinary space have realised that investing in a positive employer brand can have a significant impact on a candidate’s decision whether to engage with them or not. If you’re an independent veterinary practice owner, you have a choice to make. Do you want to shape your employer brand, or are you happy for candidates to make up their own minds about what it’s like working for you, and apply elsewhere? A strong employer brand is a necessity, not a nice-to-have. It answers the question on every job seeker's mind: “why should I work for you?” The corporates and consolidators in the veterinary space have realised that investing in a positive employer brand can have a significant impact on a candidate’s decision whether to engage with them or not. If you’re an independent veterinary practice owner, you have a choice to make. Do you want to shape your employer brand, or are you happy for candidates to make up their own minds about what it’s like working for you, and apply elsewhere?](https://images.ctfassets.net/grrn4tdj902p/OaW2bWNNjXwmF3sSVe7ic/0f6a22e89c5d11b16e5ac3d3f5bd93cf/Choose_Better_Blog__16____9cm___1_.png?fm=avif)
Why you should care about your Veterinary Employer Brand
A strong employer brand is a necessity, not a nice-to-have. It answers the question on every job seeker's mind: “why should I work for you?”
![The toil and trouble of finding good people The toil and trouble of finding good people](https://images.ctfassets.net/grrn4tdj902p/dCPa0OVegAcI1JyGL5byU/5e45b037cdf77cee51f8be1f40e6679f/Choose_Better_Blog__16____9cm___2_.png?fm=avif)
The toil and trouble of finding good people
Veterinary Employer Brand
![ob ads, like peacocks’ tails, are costly forms of signalling. It’s an investment of time, effort, resources, and money into signalling to candidates exactly why they should work for you. What signals are your job ads sending? ob ads, like peacocks’ tails, are costly forms of signalling. It’s an investment of time, effort, resources, and money into signalling to candidates exactly why they should work for you. What signals are your job ads sending?](https://images.ctfassets.net/grrn4tdj902p/3PIrdThOCbkszYo8DYg9KB/ccac3ae88ad0feafa3e6601a46f24e03/Choose_Better_Blog__16____9cm___3_.png?fm=avif)
We’re an empathetic profession, except when we’re recruiting
When it comes to marketing veterinary job opportunities, the empathy bar is on the floor.
![To thrive as a veterinary employer or any other type of employer, it is essential to focus on what makes us human. Mentorship, mental well-being, and effective management are some of the critical factors that appeal to the current generation of veterinarians. While fair pay is essential, so is having time to spend with loved ones. The most successful company is the most human one, and being more humane will ultimately lead to more tremendous success. To thrive as a veterinary employer or any other type of employer, it is essential to focus on what makes us human. Mentorship, mental well-being, and effective management are some of the critical factors that appeal to the current generation of veterinarians. While fair pay is essential, so is having time to spend with loved ones. The most successful company is the most human one, and being more humane will ultimately lead to more tremendous success.](https://images.ctfassets.net/grrn4tdj902p/3Nh8EqNCIabx97otL0CHKH/2341b769f844c09cd202bfa77e21153a/Choose_Better_Blog__16____9cm___4_.png?fm=avif)
Be more human
To thrive as a veterinary employer or any other type of employer, it is essential to focus on what makes us human.